Florence Tokatlian

With a 10 – year experience as an Editor in Chief in Health & Fitness Magazines and a former Marketing Director at the Health & Beauty Industry, Florence currently leads the overall Digital Marketing & Marketing Digitization strategy of the Athens Medical Group.While initially graduating in Arts Management (MA) from the University of Manchester, she shifted her focus to journalism, beginning her career in the historical “Γυναίκα” magazine, then progressing through Managerial roles, to eventually move to traditional Marketing and, later on, Digital Marketing.

Through her long journey in the publications sector Florence has been awarded for her contribution in communicating health related issues (disease prevention, organ donation) and has collaborated with Greek NGO’s and Health Associations to communicate their work and vision.

As a Marketing Director in the Health & Beauty industry she successfully developed and executed impactful marketing campaigns that drove brand awareness and significant revenue growth. Particularly drawn to Digital Marketing and its significant momentum, Florence has focused the last 8 years in building online practics based on emerging technologies.

 

As Head of Digital Marketing and Marketing Digitization at the Athens Medical Group, Florence formulates and implements the Group's overall digital marketing and marketing digitization strategy, developing and executing strategic marketing initiatives to enhance brand awareness, and boost customer engagement.Among others, in 2022, she was awarded for the Athens Medical Group’s ‘Covid-19 testing’ outstanding digital performance.

Beyond her professional commitments, Florence nurtures a deep passion for Art collecting, music and fashion design.