Christine Nikolaou

Currently serving as the Senior Strategy Director for Southeastern Europe at The Coca-Cola Company, Christine has an extensive FMCG experience. While initially graduating in Architectural Engineering from NTUA, she shifted her focus to business, beginning her career in Supply Chain at P&G, then progressing through Commercial roles, to eventually move to International Trade, Customer Marketing and Strategy roles at Diageo.

She was then appointed Head of Digital Commerce and Marketing for East Europe, then moving to the role of Global Head of eCommerce Strategy and Performance, before finally becoming a part of the Coca-cola family. Beyond her professional commitments, Christine is an entrepreneur, co-hosts "The FMCG Guys" Podcast, and nurtures a passion for books, music, dance, and learning new languages.